Twitch (service)

Twitch Interactive, Inc.
Twitch logo 2019.svg
Twitch 2019.jpg
Type of businessSubsidiary
Type of site
Live streaming, streaming video
Area servedWorldwide
Key people
  • Emmett Shear (CEO)
  • Sara Clemens (COO)
LaunchedJune 6, 2011 (2011-06-06)
Current statusActive

Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of esports competitions, in addition to offering music broadcasts, creative content, and "in real life" streams. It is operated by Twitch Interactive, a subsidiary of, Inc.[2] It was introduced in June 2011 as a spin-off of the general-interest streaming platform Content on the site can be viewed either live or via video on demand.

The popularity of Twitch eclipsed that of its general-interest counterpart. In October 2013, the website had 45 million unique viewers,[3] and by February 2014, it was considered the fourth-largest source of peak Internet traffic in the United States. At the same time,'s parent company was re-branded as Twitch Interactive to represent the shift in focus – was shut down in August 2014. That month, the service was acquired by Amazon for US$970 million,[4][5] which later led to the introduction of synergies with the company's subscription service Amazon Prime. Twitch acquired Curse in 2016, an operator of online video gaming communities[6] and introduced means to purchase games through links on streams along with a program allowing streamers to receive commissions on the sales of games that they play.

By 2015, Twitch had more than 100 million viewers per month.[7] In 2017, Twitch remained the leading live streaming video service for video games in the US, and had an advantage over YouTube Gaming, which shut down its standalone app in May 2019.[8][9][10] As of February 2020, it had 3 million broadcasters monthly and 15 million daily active users, with 1.4 million average concurrent users.[11][12] As of May 2018, Twitch had over 27,000 partner channels.[11][13]

  1. ^ a b Peters, Jay (November 19, 2020). "Another Twitch co-founder is leaving the company, leaving only one". The Verge. Archived from the original on February 10, 2021. Retrieved January 2, 2021.
  2. ^ Wawro, Alex (August 25, 2014). "Amazon to acquire Twitch". Gamasutra. UBM plc. Archived from the original on August 26, 2014. Retrieved August 25, 2014.
  3. ^ Cite error: The named reference :0 was invoked but never defined (see the help page).
  4. ^ Cite error: The named reference ceo-letteramazon was invoked but never defined (see the help page).
  5. ^ Cite error: The named reference :1 was invoked but never defined (see the help page).
  6. ^ "Twitch to acquire Curse". Polygon. Vox Media. August 16, 2016. Archived from the original on August 17, 2016. Retrieved August 16, 2016.
  7. ^ Sarah Needleman (January 29, 2015). "Twitch's Viewers Reach 100 Million a Month". The Wall Street Journal. Archived from the original on August 9, 2017. Retrieved August 4, 2017.
  8. ^ Robertson, Adi (May 27, 2019). "The YouTube Gaming app is shutting down this week". The Verge. Retrieved February 1, 2022.
  9. ^ Gonzalez, Oscar (May 28, 2019). "Google to shut down YouTube Gaming app on May 30". CNET. Retrieved February 1, 2022.
  10. ^ Perez, Sarah (September 18, 2018). "YouTube to shut down standalone Gaming app, as gaming gets a new home on YouTube". TechCrunch. Retrieved February 1, 2022.
  11. ^ a b "55 Amazing Twitch Stats and Facts". DMR. June 15, 2015. Archived from the original on July 15, 2018. Retrieved July 15, 2018.
  12. ^ Perez, Sarah. "Twitch solidifies its lead with viewership up 21% in Q1, while YouTube Gaming drops". TechCrunch. Archived from the original on September 3, 2018. Retrieved September 2, 2018.
  13. ^ "Audience | Twitch Advertising". Archived from the original on December 15, 2018. Retrieved December 11, 2018.

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